Must read

Books gallery…

“ If you don’t like to read,
you haven’t found the right book.

― J.K. Rowling

Don’t Make Me Think (Revisited)

Don’t Make Me Think (Revisited)

Change by Design

Change by Design

The Design of Everyday Things

The Design of Everyday Things

Don’t Make Me Think

Don’t Make Me Think

Sprint

Sprint

Emotional Design

Emotional Design

Creative Confidence

Creative Confidence

Office Politics

Office Politics

How to Win Every Argument

How to Win Every Argument

Competitive Strategy

Competitive Strategy

Corporate Chanakya

Corporate Chanakya

Blue Ocean Strategy

Blue Ocean Strategy

The Art of War

The Art of War

Boss Management (বস ম্যানেজমেন্ট)

Boss Management (বস ম্যানেজমেন্ট)

Competitive Advantage

Competitive Advantage

Setting Your Strategy

Setting Your Strategy

The Fortune at the Bottom of the Pyramid

The Fortune at the Bottom of the Pyramid

The CEO Factory

The CEO Factory

On Strategy

On Strategy

Office Politics

Office Politics

On Strategic Marketing

On Strategic Marketing

Strategy, A History

Strategy, A History

On Strategy (Vol. 2)

On Strategy (Vol. 2)

Kellogg on Strategy

Kellogg on Strategy

For CEOs

For CEOs

Who Moved My Cheese?

Who Moved My Cheese?

Kellogg on Marketing

Kellogg on Marketing

Marketing 3.0

Marketing 3.0

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

Marketing ROI

Marketing ROI

The Art of Thinking Clearly

The Art of Thinking Clearly

Never Split The Difference

Never Split The Difference

Emotional Intelligence

Emotional Intelligence

On Teams

On Teams

Attacking Faulty Reasoning

Attacking Faulty Reasoning

The Wealth of Nations

The Wealth of Nations

Day to Day Economics

Day to Day Economics

50 Economics Classics

50 Economics Classics

The Armchair Economist

The Armchair Economist

Economics of Strategy

Economics of Strategy

Doughnut Economics

Doughnut Economics

Super Freakonomics

Super Freakonomics

Freakonomics

Freakonomics

More Sex is Safer Sex

More Sex is Safer Sex

Economics

Economics

Economics in One Lesson

Economics in One Lesson

The General Theory of Employment, Interest, and Money

The General Theory of Employment, Interest, and Money

Great Economic Thinkers

Great Economic Thinkers

Marketing 4.0

Marketing 4.0

Digital Marketing Strategy

Digital Marketing Strategy

Getting Started with Data Science

Getting Started with Data Science

The Age of Surveillance Capitalism

The Age of Surveillance Capitalism

Practical Statistics for Data Scientists

Practical Statistics for Data Scientists

Big Data in Practice

Big Data in Practice

Incognito

Incognito

The Upside of Irrationality

The Upside of Irrationality

India Reloaded

India Reloaded

Sway

Sway

Pre-suasion

Pre-suasion

The Art of Choosing

The Art of Choosing

Misbehaving

Misbehaving

Buy.ology

Buy.ology

Influence

Influence

Predictably Irrational

Predictably Irrational

What Young India Wants

What Young India Wants

Brand Sense

Brand Sense

Kellogg on Branding

Kellogg on Branding

Aaker on Branding

Aaker on Branding

The Indestructible Brand

The Indestructible Brand

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Steal Like an Artist

Steal Like an Artist

Strategic Thinking

Strategic Thinking

Pandeymonium

Pandeymonium

101 Things I Learned in Advertising School

101 Things I Learned in Advertising School

Hey Whipple, Squeeze This

Hey Whipple, Squeeze This

Bill Bernbach’s Book

Bill Bernbach’s Book

Confessions of an Advertising Man

Confessions of an Advertising Man

100 Ideas That Changed Advertising

100 Ideas That Changed Advertising

Helmut Krone

Helmut Krone

My Life in Advertising

My Life in Advertising

ঈশ্বরের নাম বিজ্ঞাপন

ঈশ্বরের নাম বিজ্ঞাপন

India Through 50 Years of Advertising

India Through 50 Years of Advertising

Ogilvy on Advertising

Ogilvy on Advertising

Obvious Adams

Obvious Adams

Mother Pious Lady

Mother Pious Lady

Ogilvy on Advertising

Ogilvy on Advertising

Indian Advertising

Indian Advertising

30 Second Thrillers

30 Second Thrillers

Copywriting

Copywriting

Reality in Adverstsing

Reality in Adverstsing

The Adweek Copywriting Handbook

The Adweek Copywriting Handbook

Hegarty on Creativity

Hegarty on Creativity

Scientific Advertising

Scientific Advertising

Indian Advertising Laughter and Tears

Indian Advertising Laughter and Tears

Hegarty On Advertising

Hegarty On Advertising

Mad Women

Mad Women

“A room without books is like a body without a soul.”

– Marcus Tullius Cicero

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